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Премия рунета 2017

WWF proposes that Russians change themselves and not the Planet

28 february 2017
The main theme of the Earth Hour-2017 will be personal environmental responsibility of each of us. This year the world's largest environmental action will be held on March 25 at 20:30 local time.

«Change yourself, not the planet» - this is the slogan of the WWF Russia campaign, timed to the Earth Hour-2017. The main goal of the global action is to draw attention to the limited resources of our planet and to encourage people to treat carefully and responsibly what nature gives us. This year, declared the Year of Ecology - the main theme of the action in Russia will be environmental responsibility. Throughout the campaign, the World Wildlife Fund will talk about how a person impacts on nature and what the consequences of this impact will be. What will happen to the land, water, forest and air by the middle of the 21st century? And most importantly - what can each of us do today, so as not to lose these vital resources?

«We are exerting an exorbitantly high burden on the planet,» says Evgeny Shvarts, the director of environmental policy at WWF Russia. - If everyone on the Earth led the way of life of the average Russian, then nowadays humanity would need 3.3 planets to provide itself with the necessary resources and absorb wastes. That is why, within the «Earth Hour» WWF encourages everyone to responsibly treat their habits and consumer preferences. '

The WWF campaign will be built around four main problems:

1. Excessive land exploitation, which could lead to a global food shortage by 2050;

2. Pollution of the oceans, fish overfishing and degradation of marine ecosystems, which could result in the depletion of fish stocks by 2050;

3. Carbon dioxide emissions and global climate change, due to which by the middle of the 21st century, up to 3 billion people will suffer from droughts and floods;

4. Destruction of pristine forests: due to the illegal harvesting of wood and the fires that are caused by human fires, in 30 years the most valuable virgin forests of our planet can disappear.

In the framework of the «Earth Hour» action, entertainment and ecology-educational activities will be organized in many Russian cities. In Moscow, one of the main places for holding an ecological holiday will be the square in front of the Moscow government building (Tverskaya, 13). Traditionally, in different cities in support of the Earth Hour will be held bike rides: it is expected that only in Moscow in the bike ride there will be attended by about 500 cyclists — the members of cycleclubs and cycleactivities.

 

In order to draw attention to the problem of human impact on nature, WWF Russia launched a site specifically for Earth Hour, which contains detailed information on how to participate in the action. In addition, on the site wwf.ru/60 you can go through an entertainment test that will show what our life will look like in 2050, if we do not change our habits. Further, the participant will receive a proposal to accept a call and to change the Earth's Hour for at least one habit in order to save the resources of the planet. 

«Earth Hour» is an international environmental action initiated by WWF in 2007. Its goal is to appeal the people of the world to show their indifference to the future of the planet and as a sign of this turn off the light and household appliances for one hour.

In 2016 178 countries, 7000 cities and more than 2 billion people took part in the action. In Russia, the action, organized by WWF, was supported by 22 million people from 100 cities in 63 subjects of the federation. In Moscow, the lighting of more than 1500 buildings, including the architectural ensemble of the Moscow Kremlin, the Cathedral of St. Basil the Blessed, GUM and many others, went out.

Every year, as part of the Earth Hour, WWF Russia appeals its supporters to pay attention to pressing issues of environmental protection. So, in 2016 the action was devoted to the reduction of the ecological trace of a person, in 2015 the Foundation called for the freezing of environmentally unsafe and expensive oil and gas projects on the Arctic shelf. A year earlier, WWF Russia offered to support programs for the conservation of rare species - the snow leopard, the Far Eastern leopard, the Amur tiger, the bison and the polar bear. In 2013 WWF collected signatures for the prohibition of industrial felling in protective forests, and in 2012 the Fund collected more than 120 thousand signatures for the law on the protection of the seas from oil pollution, and soon after that the document was approved and entered into force.

The «Earth Hour» action is organized by WWF Russia with the support of the Ministry of Natural Resources and Ecology of the Russian Federation and the Department of Nature Management and Environmental Protection of the City of Moscow.

The main partner of the Earth Hour-2017 campaign is Kastamonu. The main information partners of the action were the international news agency MIA «Russia Today», the newspaper Metro, the Internet edition of Gazeta.ru, the TV channel «The Living Planet» and Avtoradio.

 

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