WWF RUSSIA AND CITI FOUNDATION LAUNCH PROGRAM TO SUPPORT ENVIRONMENTALLY-ORIENTED YOUTH BUSINESS IN RUSSIA AND KAZAKHSTAN
The project will be implemented in Russia and Kazakhstan and is focused primarily on young people in remote regions with low incomes. It is often here that the unemployment rate is high and the quality of life of local residents is at a low level. The chances of earning money legally are slim, so for these communities, poaching and the exhausting collection of plants, mushrooms and berries become a source of income. At the same time, people would like to be engaged in ecologically oriented business, but do not have knowledge and experience, and do not know where to get information and skills.
The goal of the program is to educate young people on how to create sustainable, environmentally responsible businesses.
In early 2022, WWF Russia and the Citi Foundation will launch a free online course, which will teach participants about the basics of business planning, organizational aspects of doing business, principles of ecological business, modern environmental technologies, product marketing and promotion, as well as how to find support for their business. The course will consist of 5 blocks, with a test after each block that will have to be passed to make sure the information has been understood. Based on the results of the course, the best participants will be able to get advice from a mentor.
In addition to this, in 2022, pilot business accelerators will be organized for young entrepreneurs in the Altai Republic and Buryatia. After this, the organizers will select 10 best business projects, the authors of which will present them at the final meeting in Moscow, where potential investors will gather.
ALTAI. REFLECTION OF MOUNTAINS. A FILM ABOUT THE CITI FOUNDATION PROGRAM IN THE ALTAI REPUBLIC.
The program of WWF Russia and the Citi Foundation is the result of many years of successful cooperation. In the Altai Republic and Kamchatka, in 2011–2017, a program was implemented to improve the quality of life of the population in remote areas with a high level of biodiversity. More than 200 businesses were created, most of which are successfully operating today. From 2018 to 2021, WWF and the Citi Foundation conducted the “Another Planet” environmental quest, the goal of which was to acquaint young people from low-income families with the possibilities of the “green” professions of the present and the future, and to teach them ecological thinking. More than 5,000 students from Russia and Kazakhstan took part in the quest. Young people acquired knowledge that is not always available through the educational process in colleges and technical schools, and that gives them an advantage in finding a job. About 700 people are already using the acquired knowledge in practice.
The Citi Foundation promotes the economic development of communities around the world and improves the quality of life of people with a low income. We invest in programs aimed at increasing financial inclusion, developing youth employment practices and sustainable urban development. Using the “more than philanthropy” approach, our business capabilities, and human capital, we strive to fulfill our mission by fostering progress and innovation. For more information, please visit www.citifoundation.com .