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Премия рунета 2017

When will Russian companies go green?

26 june 2007
WWF has presented its final report on the results of the project titled “Role of major Russian companies in the sustainable development” launched by WWF in 2006. An increasing number of Russian companies understand that environmental responsibility is a key part of a successful business, reports WWF.

When will Russian companies go green?

How important is environment to major Russian companies?

How do environmental issues affect business reputation in Russia?

These and other questions have been discussed at the round table and press-conference, which followed the presentation of WWF report “Russian companies in the 21st century: Towards competitive corporate citizenship”.

This report is part of a series of studies by WWF’s Trade and Investment Programme, which aims to identify and cooperate with actors in the BRICS group of key emerging economies (Brazil, Russia, India, China and South Africa) to champion sustainable international trade and investment. The Programme examines the scope for these countries to become leading exporters of, and investors in, sustainable goods and services, whilst emerging as key actors in promoting a proactive international sustainable development agenda.

Environmental responsibility is becoming an important part of a company’s good image in the west. However, most Russian companies, according to the research, follow an environmental policy typical to western countries at earlier stages of economic development. Only most innovative Russian companies are beginning to make environmental issues part of their corporate culture and openly disseminate information about environmental aspects of their work.

Nevertheless, many companies believe that environmental conservation work can increase their competitiveness”, says Nina Pusenkova, senior advisor, Trade and investments programme, WWF-Russia. “In general, companies are aware of internationally acknowledged principles and concepts of environment protection, but they don’t know much about newest environmental instruments. Russian companies can serve as an example to other countries of the BRICS group as their achievements have been achieved not thanks to, but contrary to the state environmental policy”.

The final report will be disseminated among government agencies of different countries, international organizations, business groups, international banks, as well as among Russian and foreign companies.