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Joint Project of WWF, VIBER Got International SABRE Award
Joint Project of WWF, VIBER Got International SABRE Award
10 june 2020
Saving Siberian Tiger project won the first prize in the nomination Best in Real-Time Engagement SABRE Awards.
Las fall, WWF and Viber stared a project to draw public attention towards tigers. The users had the chance to get thematic stickers, become part of the community, and to make a donation for tiger conservation activities though a chat bot. Before tiger another charismatic species of the Russian fauna became heroes of this fruitful partnership like a walrus, a Polar bear. SABRE Awards is designed by the prominent world known PR media outlet The Holmes Report.