Joint Project of WWF, VIBER Got International SABRE Award
Las fall, WWF and Viber stared a project to draw public attention towards tigers. The users had the chance to get thematic stickers, become part of the community, and to make a donation for tiger conservation activities though a chat bot. Before tiger another charismatic species of the Russian fauna became heroes of this fruitful partnership like a walrus, a Polar bear. SABRE Awards is designed by the prominent world known PR media outlet The Holmes Report.