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Премия рунета 2017


31 march 2019
The "Earth Hour" movement took place in Russia for the 11th time. The event brought together millions of people willing to take responsibility for the future of Russian nature and to take steps toward a better environment.

This year, almost 190 countries worldwide have joined the movement. In Russia, over 30 million people participated in the event, from at least 800 cities and towns. The city with the highest number of participants will receive a statuette and the title of the "Earth Hour Capital."

"Earth Hour" is an international grassroots movement initiated by WWF. It encourages people worldwide to switch off their lights and household appliances for one hour to show their care for the planet. 

This year, the motto of the event in Russia has been "Respond for the nature!". As part of the movement, WWF conducts the largest in the history of the event online survey on the environmental conditions in Russia and people's awareness on the subject. With this survey, WWF aims to find out which environmental problems the Russians are concerned about, and what they are doing to solve these problems. The survey will be available at 60.wwf.ru for several days after the event.

"For almost a month now, the Russians have been taking responsibility for nature. Over 800 cities and towns of Russia — from capitals to rural villages — are taking part in our survey, said Victoria Elias, Program Director for WWF Russia. Everyone participating in the survey is helping us find the answers to some very important environmental questions, and we are very grateful for that. The Earth Hour as an event happens once a year, but we believe that for the rest of the year you are doing everything to protect and conserve your country's nature."

The movement was supported by Nikolay Drozdov, Anton Komolov, Pavel Derevyanko, Yekaterina Andreyeva, Alyona Doletskaya, Sati Kazanova, Timur Rodriguez, Mitya Fomin, artist Pokras Lampas, the celebrities of the Black Star label and its cofounder Pashu, figure skater Emma Gadzhiyeva, "Miss Earth" participant Ksenia Samina, Russian singer Hanna, and others. Dozens of famous Russian bloggers followed the movement on social media.

© Gleb Igrunov \ Media Group Production

Earth Hour in Russia

The wave of the Earth Hour 2019 took place all over Russia, from Kamchatka to Kaliningrad. Flash mobs, bike rides, concerts, light shows, and other special events were held in dozens of Russian cities. 

Across the country, lighting was switched off on the most famous landmark buildings, including the Moscow Kremlin, the Hermitage Museum, the Peter and Paul Fortress and the biggest bridges in Saint Petersburg, the Nizhny Novgorod Kremlin, the "Motherland Calls" monument in Volgograd, city administration buildings in Yekaterinburg, the Saint Michael's Cathedral and Kalashnikov Museum in Izhevsk, the Grozny-City Towers and administration buildings in the capital of Chechnya, the Central Post Office (Glavpochtamt) in Bryansk, the Yoshkar-Ola power plant "TETS-1", the "MiG on Takeoff" memorial in Perm, the Executive Committee and the City Hall in Kazan, the opera theater and the railway station in Samara, city administration and city center buildings in Krasnodar, Vladivostok, Lipetsk, Tomsk, Tyumen, Komsomolsk-on-Amur, Khabarovsk, Voronezh, Oryol, Nizhnevartovsk, Omsk, Penza, Naberezhnyye Chelny, and dozens of other Russian cities.

Moreover, in Murmansk, they held an acoustic concert lit by candlelight; in Chukotka, people gathered at the "Wrangel Island" nature reserve to discuss environmental problems in the region; students in Arkhangelsk, Vladivostok, Khabarovsk, Blagoveshchensk, and Ussuriysk held environmental quizzes; Novosibirsk hosted an environmental clean-up event for business; and in Samara, they had a race with torch lights for 2019 m. 

Earth Hour was even observed in space—Russian cosmonauts Oleg Kononenko and Aleksey Ovchinin supported the movement and recorded a video message for the participants of "Earth Hour" from the International Space Station, where they turned down the lighting on the Russian segment of the ISS for the hour. 

The full list of events in the cities of Russia is available in the dedicated section on the event's website.

In Moscow, the lighting was switched off on almost 2,200 buildings, including the Moscow Kremlin, the Seven Sisters, the Cathedral of Christ the Savior, the Luzhniki Stadium, the Bolshoi Theater, the State Duma and the Federation Council buildings, the Business Center "Moskva-Citi", most buildings at the Garden Ring, the New Arbat Avenue, Tverskaya street, etc. The full list of buildings and constructions that took part in the event can be found here.

A special concert with famous celebrities and officials was held in Zaryadye Park. As always, a dummy switch has been installed to turn the lights off and on in the whole city. This year, the switch is a unique art object created by the famous artist Pokras Lampas. It's a 200 kg sculpture made of metal, concrete, and cement, with a typographic pattern in calligrafuturistic style.

Gleb Igrunov \ Media Group Production

Earth Hour online

As always, the movement was supported on social media. Vkontakte collaborated with WWF and created a test which upon completion tells you which environmental superhero you are. The users can also try on an exclusive "Earth Hour" mask, and those who make a story with it can win a prize from WWF. During the event, the lighting was switched off on the famous dome of the Singer House at Nevskiy Prospekt, the headquarters of Vkontakte. 

Odnoklassniki developed a promo test that allows more people to take part in creating a map of environmental responsibility. A special vidget allows you to take the test within the social network.

The "Respond for nature" flash mobs were held across social media with users, including bloggers and celebrities, posting pictures with hashtag #earthhour talking about how they take care of the environment.

Youla online marketplace will promote for free the listings of users who take the WWF test and register on the event's website.

A week before the start of the event, the official website put up a secret page that had never been online before. The special page is available to those who have taken the test on 60.wwf.ru and is going internet free for spending some time taking care of themselves and nature.

Earth Hour worldwide

Earth Hour is the most large-scale international environmental movement initiated by WWF; it encourages people to switch the lights off for an hour to show their care for the future of our planet. Every year, around 190 countries and over 2 billion people take part in the event. 

The Earth Hour started at Samoa islands and will finish at the Cook Islands in the Pacific Ocean, having crossed the whole planet. To follow the event in different parts of the world, go to the international website: earthhour.org/live.

Even the world's famous sights will switch their lights off for one hour: 
The Egyptian pyramids, the London Big Ben and the Palace of Westminster, the Eiffel Tower in Paris, the Colosseum in Rome, La Sagrada Familia in Barcelona, the Sydney Opera House, the Blue Mosque in Istanbul, the Acropolis of Athens, the Papal Basilica of St. Peter in the Vatican, the Empire State Building and the Times Square in New York, the Niagara Falls, Los Angeles International Airport, and many others. 

This year, the main goal of the Earth Hour globally is to attract the attention of the international community to the fast decline in biodiversity on the planet. Besides climate change, a decline in biodiversity is becoming a massive threat to both nature and humanity. WWF research showed that most people neither see nor understand the connection between the basic human needs, such as food, water, and fresh air, and maintaining biodiversity on the planet and take it for granted. 

However, a decline in biodiversity is directly connected with the loss of the basic amenities, leads to a decrease in the quality of life, and also becomes a hurdle for economic development. That's why the new goal of the Earth Hour is to create a powerful international movement, like the climate change movement, to make it clear and obvious that maintaining biodiversity goes hand in hand with the future of humanity. From now on, maintaining biodiversity will be the main focus of the international Earth Hour that WWF created to inspire people to take action for the sake of saving the decreasing biodiversity, which is linked directly to their own welfare. To join the global movement, go to www.earthhour.org

In Russia, the movement is organized by the World Wide Fund for Nature (WWF) and supported by the Ministry of Natural Resources and the Environment of the Russian Federation and the Department of Natural Resources and Environmental Protection of Moscow.

Event partners 
General event partners Arkhbum Tissue Group, KASTAMONU. Event partners: Coca-Cola, Home Credit & Finance Bank, PJSC Cherkizovo Group, TISSAR LLC. Participants: Sveza Group, PJSC IC RUSS-INVEST, Center-invest Bank.

Media partners
General media partner Rossiya Segodnya international news agency. Partners: Metro newspaper, Live Planet TV channel, social media networks Vkontakte and Odnoklassniki, Delikateska.ru, Youla online marketplace, Delivery Club food delivery service, 24TTL, Buzzcraft, Spectro Communication Group, ADMOS.  

Art partners
Architect bureau DA Architects – project planning and management 
Kvant studio – engineering and manufacturing of installations 
Cok.center team – decorative coatings 
LEDGO – LED equipment supplier 
For additional information please contact
Head of Marketing and Communications