WORLD'S LARGEST ENVIRONMENTAL MOVEMENT "EARTH HOUR 2019" HELD IN RUSSIA
"For almost a month now, the Russians have been taking responsibility for
nature. Over 800 cities and towns of Russia — from capitals to rural
villages — are taking part in our survey, said Victoria Elias, Program
Director for WWF Russia. Everyone participating in the survey is helping
us find the answers to some very important environmental questions, and we are
very grateful for that. The Earth Hour as an event happens once a year,
but we believe that for the rest of the year you are doing everything to
protect and conserve your country's nature."
The movement was supported by Nikolay Drozdov, Anton Komolov, Pavel Derevyanko, Yekaterina Andreyeva, Alyona Doletskaya, Sati Kazanova, Timur Rodriguez, Mitya Fomin, artist Pokras Lampas, the celebrities of the Black Star label and its cofounder Pashu, figure skater Emma Gadzhiyeva, "Miss Earth" participant Ksenia Samina, Russian singer Hanna, and others. Dozens of famous Russian bloggers followed the movement on social media.
Earth Hour in Russia
The wave of the Earth Hour 2019 took place all over Russia, from Kamchatka to Kaliningrad. Flash mobs, bike rides, concerts, light shows, and other special events were held in dozens of Russian cities.
Earth Hour online
As always, the movement was supported on social media. Vkontakte collaborated with WWF and created a test which upon completion tells you which environmental superhero you are. The users can also try on an exclusive "Earth Hour" mask, and those who make a story with it can win a prize from WWF. During the event, the lighting was switched off on the famous dome of the Singer House at Nevskiy Prospekt, the headquarters of Vkontakte.
However, a decline in biodiversity is directly connected with the loss of the basic amenities, leads to a decrease in the quality of life, and also becomes a hurdle for economic development. That's why the new goal of the Earth Hour is to create a powerful international movement, like the climate change movement, to make it clear and obvious that maintaining biodiversity goes hand in hand with the future of humanity. From now on, maintaining biodiversity will be the main focus of the international Earth Hour that WWF created to inspire people to take action for the sake of saving the decreasing biodiversity, which is linked directly to their own welfare. To join the global movement, go to www.earthhour.org.
In Russia, the movement is organized by the World Wide Fund for Nature (WWF) and supported by the Ministry of Natural Resources and the Environment of the Russian Federation and the Department of Natural Resources and Environmental Protection of Moscow.
General event partners Arkhbum Tissue Group, KASTAMONU. Event partners: Coca-Cola, Home Credit & Finance Bank, PJSC Cherkizovo Group, TISSAR LLC. Participants: Sveza Group, PJSC IC RUSS-INVEST, Center-invest Bank.