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Премия рунета 2017


29 march 2019
The Earth Hour will be held this Saturday, March 30, at 8:30 p.m. local time. This year, in Moscow, almost 2,180 buildings and facilities will turn off their architectural lights for an hour; among them, there will be the buildings on Novy Arbat and Tverskaya streets, VDNH pavilions and 15 parks, including Zaryadye Park that will host the main program of the event.

Which buildings in Moscow will go dark during the Earth Hour?

By tradition, Moscow will switch off the lights on the Kremlin, Cathedral of Christ the Savior, Luzhniki Stadium, Bolshoi Theater, State Duma, and Federation Council. The Moscow Subway will shut off the dynamic lights of the Smolensky Metro Bridge and architectural illumination of the Moscow Monorail along its whole length (5 km). The demonstration pavilion of the Moscow Central Diameters will also go dark.  The list of facilities that joined Earth Hour event this year includes the buildings on Novy Arbat and Tverskaya streets, hotels and stations, VDNH pavilions, and Zaryadye Park.

In 2019, Moscow parks will actively participate in Earth Hour: the Gorky Park will switch off the lamps at the main entrance ten-meter arch. In Tsaritsyno, they will turn off illumination on the façades of the Grand and Small Palaces as well as on the Opera House and the Bread House. Same as the previous year, Zaryadye Park will be the main venue of the event.

The full list of buildings and facilities that will take part in the event can be found here.

WWF program in Zaryadye Park

On March 30, in Zaryadye Park, each guest will have a chance to take a picture with a panda, the furry mascot of WWF Russia. Look for Instagram photo booths in the Media Center hall.

At 12:00 p.m., 1:00 p.m., and 2:00 p.m., in the Nature Center lecture hall, the EKA movement specialists will teach ecological classes “Seas of Russia: Threats and Protection.” At 3:00 p.m. and 5:00 p.m., in the Nature Center hall, the youngest guests and their parents will be invited to watch the cartoons created by Soyuzmultfilm, the WWF’s partner in the conservation of the polar bear in the Russian Arctic. They will watch the best festival and short cartoons created by the studio and learn how Umka the little bear—loved by all generations of viewers—helps his real polar relatives. After each screening, there will be a drawing of souvenirs.

The cartoons and videos created by WWF will be aired all day long on the screens of the Media Center in Zaryadye to tell viewers about habits that are good for the environment.

All WWF events in Zaryadye Park are free to enter, but the guests should register themselves in advance.

In the spotlight: the new symbolic switch created by Pokras Lampas

Earth Hour 2019 is very special for the World Wide Fund as in this year WWF Russia celebrates its 25th anniversary. As a part of the celebration, the Fund has initiated a bright collaboration with the famous artist Pokras Lampas and his creative architect partners. In 2019, the symbolic switch that is traditionally used to shut off electricity in Moscow for Earth Hour will turn out to be a unique objet d'art. “With my art, I speak a lot about the future. Ecological problems affect both our today and tomorrow,” says Pokras Lampas. “We strive to produce and consume as much as we can, without realizing what price we have to pay. If we don’t care about responsible resource consumption, nature, and environment, what’s coming for us in ten, twenty, or fifty years? Earth Hour does really resonate with me. Simple and laconic, it’s all about beauty and how to keep it, it’s about our future.” The new symbolic switch is a 200-kilogram sculpture made of metal, concrete, and cement and decorated with “calligrafuturistic” font pattern. The installation looks like the monolith concrete column with a metal switch on it and the fencing made of luminous lines. “The installation is more than just a switch, it is a combination of symbols,” comment the specialists from DA Architects who have created the object. “The concrete base means industrialization, while the calligrafuturistic font pattern is a symbol of art. In the center of the composition, there is the iron switch that turns off the lights. It embodies the possibility to care more about the environment and the resources our planet gives to us.”

The visitors will be able to see the object in Zaryadye Park on March 30.

The special event in Garage Museum

On March 30, from 7:00 p.m. to 8:30 p.m., the Lab Space in the Garage Museum of Contemporary Art will host the discussion dedicated to the “green” initiatives of the Museum. Why is there no plastic in the Museum café? Why can you get a 30% discount if you come with your own mug? Why is there no garbage bin anywhere to find under the desks in the Museum office? All because of Garage Green, the responsible consummation program adopted in the Museum.

At the meeting, the initiators of the Garage Green program will tell how they have implemented a range of environmental initiatives in the Museum trying to reduce a negative impact on the environment. In the Garage office and café, there is a system of separate garbage collection, with special boxes for paper wastes. The employees do not use printed materials at the meetings, and they have switched from plastic cups and forks to nondisposable dishware. After the meeting, from 8:30 p.m. to 9:30 p.m., the Museum will dim the lights as a sign of commitment to the future of the planet.

Earth Hour is the international symbolic event when WWF encourages us to turn off lights and domestic electric appliances for one hour as a symbol of commitment to the future of our planet. In 2018, Earth Hour reunited 188 countries and more than 2 billion people. About 18,000 buildings and facilities all over the world went dark. Russia has been participating in the event since 2009. For the fourth time, WWF Russia is inviting Russian cities to compete for the title of Earth Hour Capital. Will Moscow become the Earth Hour Capital 2019? We will find out after March 30. Until then, 200 Russian cities are squaring off for that honorary title. To help Moscow top the list, complete the survey on the official site of the event.

Photo in the caption and in the template: Oleg Krasovskiy/WWF Russia.

Event partners 
General event partners: Arkhbum Tissue Group, KASTAMONU. Event partners: Coca-Cola, Home Credit & Finance Bank, PJSC Cherkizovo Group, TISSAR LLC. Participants: Sveza Group, PJSC IC RUSS-INVEST, Center-invest Bank.

Media partners 
General media partner Rossiya Segodnya international news agency. Partners: Metro newspaper, Zhivaya Planeta TV channel, Delikateska.ru.

 Art partners 
Architect bureau DA Architects – project planning and management 
Kvant studio – engineering and manufacturing of installations
 Cok.center team – decorative coatings
 LEDGO – LED equipment supplier

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