WWF Russia: Earth Overshoot Day 2021 — Choose the Right Path!
Earth Overshoot Day marks the date when humanity’s demand for ecological resources and services in a given year exceeds what Earth can regenerate in that year. This means borrowing from the planet and future generations. To reduce the ecological footprint and push back the date of the Earth Overshoot Day, manufacturers, suppliers and consumers need to take a responsible approach to all stages of the production of goods:
- extraction and material input;
- manufacturing and packaging;
- transportation and distribution;
- disposal and recycling.
These 5 stages make up the supply chain. We can call it sustainable only if at each stage the requirements for reducing the negative impact on the environment and for labor protection are observed. Eco-labels help identify sustainable products while shopping.
To explain how responsible supply chains work, WWF Russia created a test: moving along the “road” of the supply chain, the user chooses a direction at the “forks” — the goal is to build the right path. The test and infographics will allow the users to see at what stage of the supply chain they are involved in as customers and what they can influence.
To determine the date of Earth Overshoot Day 2021, Global Footprint Network combined the most reliable data and formed the most reasonable assumptions to assess humanity’s resource situation. GFN experts compare the rate of human consumption of biological resources (human ecological footprint) with the planet's ability to regenerate. The earlier the Earth Overshoot Day comes, the greater the debt of people to the planet, and vice versa. It is important to act now to reduce the humanity's debt to the planet. You can start with the simplest. Find out how to reduce your footprint and support the WWF Russia project to preserve the valuable forests of the Katunsky ridge.
On July 5, the first event was held within the framework of the Responsible Supply Chains topic: a presentation of the preliminary results of a study on responsible supply chains for Russian metallurgical companies. The recommendations and conclusions of the study will help metallurgical companies in their work, because they are instructions and offer specific solutions. The research was prepared by the Moscow School of Management SKOLKOVO within the framework of the WWF Russia project “People for Nature”, funded by the European Union.
General partners of the action: Arkhangelsk PPM, Procter & Gamble, X5 Group, Unilever; partners: Sveza Group, Zewa; participants: UTS LLC. Media partners: OK! magazine , VKontakte, Odnoklassniki, TikTok, video production studio ALT +, VOVA digital agency, Maxima Telecom, Crocus Group, Zhara FM Radio Station.