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Премия рунета 2017


22 february 2018
Funds collected from the film “Yolki novye” will be used to preserve valuable intact forests.

On the eve of the New Year, the World Wildlife Fund (WWF) and the film company Bazelevs joined forces to preserve the forests of Russia. On December 31, the viewers of the movie “Yolki novye” could see not only the continuation of the favorite story, but also contribute to the preservation of nature. Funds collected from the film’s performance on the eve of the New Year will be directed to support the WWF Russia forest program. The amount of the donation will be 5,362,492 rubles.

“This is the most successful WWF project with representatives of the film industry in Russia. It is very pleasant that such a massive and loved by everyone film like “Yolki” finds the opportunity not only to entertain the audience, but also to talk about nature conservation. We are grateful to Bazelevs for their responsiveness and fruitful cooperation and we hope that we will implement more than one project together,” said Irina Vorobyova, Director for Corporate Partners and Supporters.

“The film company Bazelevs and the whole team of the project “Yolki Novye” are sincerely glad for the cooperation with the Wildlife Fund. We were united by the fact that together with WWF we are sure that it is not necessary to cause irreparable damage to our nature to create a holiday atmosphere, says Timur Bekmambetov, the founder of the Bazelevs film company, a filmmaker and screenwriter. - Do not cut fir trees- it's better to watch them in movies! Over the last we work with complete dedication almost every year, and the fact that together with WWF we managed to draw attention to the need to preserve the natural resources of our country - we consider an important part of our philosophy: do not be stingy in doing good deeds. After all, what has been done with care and love will always bear fruit.”

The forest program of WWF Russia is engaged in the protection and conservation of intact forest areas, the development of intensive sustainable forest management in Russia, the provision of legality of logging and trade in wood products and the quality of forest certification under the FSC system. The uninhabited forest territories play a key role in maintaining natural biological diversity and ecological links at the landscape level ensure the stability of the hydrological regime and are huge reservoirs of carbon, containing global climate change.

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