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Премия рунета 2017

Russian city of Surgut becomes Earth Hour Capital in 2018

29 march 2017
The top three cities whose citizens most actively participated in the international environmental campaign also included Tambov and Murmansk.

Surgut administration will receive a 30-centimeter statuette depicting a gilded brass globe and an emerald-green crown with the city’s name engraved on it. In 2018, a representative of the city administration will be invited to the main Earth Hour event in Moscow.

One step away from the victory was Tambov, which took the second place in the informal rating of city resident participation in the Earth Hour. Murmansk took the third place. The fourth and fifth places in the rating belong to Balashikha, located on the outskirts of Moscow, and Abakan. They are followed by Mytischi, Tver, Tyumen and Odintsovo, and Krasnodar closes the top ten rating.

Of course, in absolute numbers, citizens of Moscow and Saint Petersburg were most represented on the Earth Hour map. However, when comparing the share of the participants relative to the overall city population, Moscow only took the 30th place, and Saint-Petersburg, the 32nd.

In total, over 150 Russian cities joined the Earth Hour. In Moscow, about 200 people joined the event on the Red Square. Hundred more participants attended a lecture by Mathis Wackernagel, founder and president of the Global Footprint Network. The visit of the famous environmentalist and economist was organized by Kastamonu Company. The lecture Earth Hour 2017: Ecological footprint and sustainable development practices took place at the Higher School of Economics.

Over 105 thousand people declared their support for Earth Hour online on the official website 60.wwf.ru. 1300 people broadcast their Earth Hour activities through OK Live application by Odnoklassniki social network. Earth Hour participants also support Berloga 2017 operation aimed at polar bear protection. They collected funds needed to rent an all-terrain vehicle for WWF-Russia’s Polar Bear Patrol for one season and to purchase 14 sets of walkie-talkies.

This year, 187 countries took part in the Earth Hour (previously, 184 were reported). This is an absolute record in all 10 years of the event’s history. Lights turned off for one hour at 300 world famous landmarks, including Eiffel tower, Big Ben and Acropolis of Athens. Millions of people on all continents showed that they cared about the future of the planet.

Over 3.5 billion impressions of official campaign hashtags were registered between January and March 2017 with 1.1 billion of the impressions being generated between 25 and 26 March, when the event took place. Public groups, businesses, organizations, and individuals all over the world implemented thousands of environmental projects aimed at promoting alternative energy sources, environmentally responsible lifestyle, biodiversity conservation on Earth and improvement of the legislation.

Earth Hour’s General Partner in Russia in 2017 was woodworking company Kastamonu. Avtoradio, Rossiya Segodnya, Metro, Gaseta.ru, and Zhivaya Planeta Channel became media partners of the event. 

Additional information about the contest

To support their city and confirm their participation in the event, the citizens of Russian cities had to mark their location on the official map of Earth Hour in Russia, 60.wwf.ru. Hundred largest Russian cities took part in the contest. When choosing the winner, WWF considered the share of participants relative to the overall city population. 

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