ONLINE-ONLY EARTH HOUR: FIRST TIME IN 12 YEARS
This information was shared by Yury Sochnev, Communications Director of WWF-Russia, during an online press conference at the TASS news agency, broadcast across Russia.
Lighting on numerous buildings will be switched off during Earth Hour as planned. On March 28, at 8:30 p.m. local time, lighting on hundreds of the world's most famous buildings will be switched off for one hour, in support of the movement for saving our planet and natural resources. This includes the Moscow Kremlin and the architectural complex on the Red Square, which have been taking part in the event since 2013 and are going to submerge into an hour of darkness for the 8th time.
During the event, lighting on over 2,000 Moscow buildings and constructions will be switched off in order to draw the attention to the problem of responsible use of our planet's resources.
WWF-Russia has prepared a series of virtual activities to guarantee an interesting night for the event participants:
1. Discover your "eco-vocation" at 60.wwf.ru and share the results with friends on social media. After completing the test, you will get a step-by-step guide on what measures you can take to become an eco-enthusiast and help our nature.
2. Join a live broadcast by Komsomolskaya Pravda radio station
During Earth hour on March 28, from 8 p.m. until 9.30 p.m., Komsomolskaya Pravda radio station will hold a live 1.5 hour broadcast of a special program joined by WWF-Russia experts and celebrity friends of the Fund who will participate in the program remotely and talk about how they're spending Earth Hour at home.
The broadcast will also be available on the Earth Hour website 0.wwf.ru, and on social media pages of WWF-Russia – VKontakte, Facebook and Odnoklassniki. Listeners who send in the best questions will receive gifts from WWF-Russia. The program will include a live broadcast from the Red Square, where the WWF Panda will watch the lights of the Kremlin switch off and the Red Square submerge into darkness.
3. Check out WWF-Russia social media pages and pick an activity:
- Watch unique nature documentaries available on Odnoklassniki all day on Saturday, March 28. This includes premieres such as Wild and Free from the RT Documentary channel — a documentary about devoted conservationists from WWF-Russia who work to save rare and endangered species of wild animals, such as Siberian tiger, saker falcons, walrus, and polar bears. The program also includes: Tigerland by an Oscar winner Ross Kauffman, The Great North Way by Arctic explorer Leonid Kruglov, and Kamchatka Bears — a bear saga by Irina Zhuravleva.
- Get a virtual gift on VK by taking part in a trivia in a dedicated app in the WWF-Russia VK group on March 28.
- Take part in a TikTok eco-challenge: join the team of TikTok bloggers who want to save our planet's resources and participate in a quiz about Earth Hour dedicated to responsible consumption.
- Check out our interactive AR filters designed for Earth Hour: they will be available from Likee and MNFST apps.
- Pick a dark cover image for your group on VK, Facebook and Odnoklassniki on Saturday, March 28.
"This year, we are going to hold the first ever online-only Earth Hour. At this time, it's incredibly important to know that we are united and that each of us can become part of the movement for saving our planet, despite any circumstances," said Yury Sochnev, Communications Director of WWF-Russia. "We encourage our employees and everyone who cares about the future of our planet to join this campaign, even if you have to stay at home. On the event's website and on WWF-Russia social media pages, we talk about the things we can all do for our planet, and we also have a new test that will determine your eco-vocation. During Earth Hour, we encourage you to switch off the lights at 8:30 p.m. for 60 minutes and stay online with us. We have a lot of interesting things in store for you."
This is the twelfth Earth Hour in Russia. The topic of the Russian 2020 Earth Hour is "Environmental activism". Thousands of people across Russia contribute to environmental protection on a daily basis. They work on solving tasks of different scale: some organize collection of batteries in their house in order to dispose of them correctly; some detect and intercept illegal lumber cutting; some arrange eco-lessons and charity events at their schools, universities, or among their friends. All of those people share a sense of responsibility for the wellbeing of our planet and a desire to conserve it. You can find out your own eco-vocation on the Earth Hour website. After completing the test, you will get a step-by-step guide on the actions you can take to help our nature.
Join Earth Hour on 60.wwf.ru!
We all can do it! Together, we can do it better!
General event partners: P&G, Tinkoff Bank, Local Kitchen, Energosbytholding, Kastamonu, Arkhangelsk Pulp and Paper Mill (FSC LICENSE CODE: FSC-COO2853) and Titan Group of Companies (FSC License Code: FSC-C016977).
Event partners: Coca Cola, SuperStep, Center-Invest
Participants: RUSS-INVEST investment company, Ferrero, Sveza, M.Video-Eldorado group
Metro newspaper, MaximaTelecom, Animaccord studio and characters from Masha and the Bear animated series, Moscow 24, RBK, Psychologies magazine, Soyuzmultfilm, VK, Odnoklassniki, TikTok, Biletix, Westwing, INOI.