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WWF-Russia’s corporate partners and supporters raise 5 million rubles for nature conservation projects
WWF-Russia’s corporate partners and supporters raise 5 million rubles for nature conservation projects
14 april 2020
As part of the Earth Hour 2020 campaign, corporate partners and supporters of WWF-Russia managed to raise enough money to run two important environmental projects at once - supporting the work of the Komandorsky Reserve and preserving Russian pristine forests. The amount of donations from business partners and private supporters totals to 5 million rubles.
The
largest environmental campaign, Earth Hour 2020, organized by the World Wide
Fund for Nature (WWF), traditionally took place at the end of March. The action
was financially supported by 14 companies and more than 500 individuals.
Almost
four million rubles from the collected funds will be used to complete the
arrangement of the ecological trail on Bering Island (one of the four Commander
Islands) in the Pacific Ocean. Bering Island is one of the most remote corners
of our country, where thanks to the efforts of the Komandorsky Nature Reserve
staff, wild nature is preserved in its pristine beauty. On the Commander
Islands under the protection of the Reserve, thousands of sea otters and seals
live. Hundreds of sea lions are hosting rookeries here too. And in the
protected area off the coast of the islands about a dozen species of cetaceans
can be seen. Among them are sperm whales, killer whales, humpbacks and Japanese
whales.
The first stage of arranging the eco-trail at the North-West rookery of marine
mammals was completed in 2017. Two new observation decks with information
boards were constructed along the trail. In 2019, the Reserve staff installed a
42-meter staircase on the most difficult stretch of the route. However, there
were no funds left to continue the work. The Reserve administarion appealed to
the WWF-Russia for support. The funds collected during the Earth Hour 2020 will
be enough to complete the arranging.
Procter
& Gamble, within the framework of the “Turning Point” campaign, dedicated
to the Earth Hour 2020 campaign, supported WWF-Russia in preserving pristine
forests and preventing climate change. From March 18 to March 31, one ruble
from each purchase of products under the Ariel, Fairy and Lenor brands in the
Magnit retail chain was allocated to support the WWF Forest Guards project. The
raised funds will help WWF-Russia conserve 1,000 ha of ecologically valuable
forests in the Irkutsk region.
The SuperStep sneaker-store team supported WWF-Russia’s forest conservation
efforts. In March, buyers could refuse a bag and a box at SuperStep in favor of
a reusable bag made from recycled plastic. The money paid for reusable bags
were sent to WWF-Russia’s projects. Pristine forests are very important not
only for preserving the biological diversity of the Earth, they also help
regulate the climate and water regimes of the planet, protect the soil from erosion
and help rivers to remain full-flowing. Each year, Russia loses more than 1.6
million ha of such forests and in 80 years our country may completely lose
them. Thanks to responsible business and caring citizens, who are #НаСтражеЛеса, these forests have a chance for salvation.
