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WWF HAS "PROMOTED" NGOs INTO THE MEDIA SPACE

31 may 2022
WWF organized a workshop for Caucasus NGOs, representatives of protected areas and volunteers dedicated to working with the media and PR on social networks. The skills acquired during the training should help environmentalists to promote environmental ideas into civil society and share the results with the public

The event was attended by representatives working on the "People for Nature" project:  environmental non-profit organizations (NGOs), representatives of protected areas, grantees and WWF-Russia volunteers from various regions of the Russian Caucasus. The main task of the work is to monitor the legitimacy of logging. Thanks to the work of the project, the facts of illegal logging with damage amounting to dozens of millions of rubles are revealed.

"When violations are detected, WWF-Russia not only prepares an appeal and submits documents to the relevant authorities, but also publishes these facts on the website and on social networks. This allows us to show the public our work and the work of our partners, - says Elena Cherkasova, Senior Forest Officer of Russian Caucasus Ecoregional Office WWF-Russia. -We always talk about the work and success of grantees, but it is important for NGOs to be able to independently conduct PR work in the modern world. This not only shapes their image, but also, more importantly, provides the basis for the formation of an active civil society that can help preserve the nature of their region."

(c) Mikhail Klimenko / WWF-Russia

Speakers from the NGO Media School talked about how to effectively conduct a dialogue with regional and state media, how to write press releases correctly, conduct and promote social networks, and also shared free tools for promoting groups on social networks.

(c) Mikhail Klimenko / WWF-Russia
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