Ecolabled fishing products will become more popular in Russia
The first meeting of the work group took place in Moscow, in March 2018. All the group members, including representatives from WWF-Russia, are eager to promote sustainable seafood on the Russian market. The MSC ecolabel on marine products guarantees that the fish/seafood were caught using authorized fishing gear with minimum negative impact on the ecosystem, using environmentally sound harvest practices that follow cutting edge standards in marine ecosystem conservation. However, an ordinary Russian customer of a seafood store remains hitherto uninterested in purchasing ecolabled products. WWF-Russia believes that promoting the MSC ecolabel and, in general, promoting eco-certification among Russian consumers is an achievable, albeit arduous goal. .
The MSC plans to take some decisive steps internally to raise accuracy and objectivity of the assessment process and the ecological rigour of the standard. The MSC needs not only the support of conservation organizations and fishermen around the world, but also relies on the sympathies of seafood consumers to drive market demand for certified products. In the end, it the consumer who decides what to buy. At this point there exists a small price difference between certified and non-certified seafood. That is why it is so important to make a firm connection between sustainable products and personal responsibility for marine ecosystems conservation in the minds of buyers.
The working group will define priorities and develop a strategy for promotion of sustainable seafood on the Russian market.