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Премия рунета 2017

Japanese company is interested in Kamchatka MSC-certified salmon

01 october 2018
The director of Kamchatka Ecoregional Office of WWF-Russia hosted a meeting with the representatives of Japanese food producing company.

Nichirei Corporation is one of the major producers of frozen food in Japan. The representatives of the company were looking for new salmon suppliers in Kamchatka. They were interested primarily in the high-quality products, the sustainability of which is proved by a respective certificate.

“The representatives of Nichirei contacted us for consultation. They wanted to know which Kamchatka fisheries are already certified against the environmental standards of the Marine Stewardship Council and which are on their way to the certificate. The thing is that the sustainable marine products are highly demanded on the Japanese market by ordinary customers. Thus, selling eco-labeled products is profitable both for producers and retailers. It also gives them the status of environmentally friendly,” says Sergey Rafanov, the director of WWF-Russia’s Kamchatka/Bering Sea Ecoregional Office.

Nowadays, the MSC certification stands high above all other similar ecological procedures and is the most trustful at the international seafood market. It is the best mechanism to protect vulnerable marine ecosystems and stand against illegal, unregulated and unreported (IUU) fishing.

MSC certified products at the market in Japan
© Sergey Rafanov / WWF-Russia
WWF-Russia participates in MSC certification process and a stakeholder, supporting fisheries assessment with an expert opinion, providing scientific information. This year, the list of MSC certified companies in Kamchatka became significantly long.
For additional information please contact
Head of WWF Kamchatka/Bering Sea Ecoregional Office