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Премия рунета 2017

Frosch ecological products, free from micro-plastic, helps WWF to care for the environment

25 december 2017
WWF realizes dozens of global environmental programs. Nevertheless, WWF keeps in mind the simple truth: concern about the environment begins with little things. We care for our common house, the Earth, when we throw wrappers in a trash bin, reuse batteries, choose environmentally friendly cosmetics and household chemicals.

We are pleased to announce that WWF Russia office has completely switched to the European ecological brand “Frosch". All Frosch products are biodegradable and do not contain micro-plastic, and their packaging with a lovely frog image is 100% made of recycled plastic.

 According to the German Environmental Protection Agency evaluation, European producers use 3.125 tons of primary micro-plastic in common consumable products such as toothpaste, hand soap, cleaning lotions or house cleaners every year. Meanwhile, many buyers do not even know about the burden that micro-plastics put upon the environment. Its particles are washed into the sewer system and after that they get in the reservoirs (purification filters can not catch unknown rubbish) and become food for inhabitants of the aquatic ecosystem. That is why among other reasons all Frosch products do not contain micro-plastic.

“Frosch, the ecological brand of household chemicals from Germany has been present on the Russian market for more than 20 years. During this time, powders, dishwashing gels, and many other home care products have become an integral part of many people’s life who worry about the environment” said Maria Lapochkina, marketing manager at the company “Chistyi Dom”, Frosch brand distributer. “Someone choose ecological brands for safety of the skin of their children and pets, others choose them to do the right thing. After all, supporting the brand development, we help forward several very important initiatives: first of all, protection soil and sewage from pollution (all Frosch products are biodegradable); second, protection the ocean and marine animals since Frosch products do not contain micro-plastic and their packagings are made exclusively from recyclables.”

The company “Chistyi Dom” has been the exclusive distributor of German brands Frosch, Dr. Beckmann, AnA aQualine, Emsal, Erdal, Tuba and Rorax for more than 25 years. It offers quality household chemicals and household goods.

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