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Премия рунета 2017

WWF: The Earth Hour campaign in Kazakhstan was held for exelent

29 march 2022
On March 26, Kazakhstan hosted the international environmental action "Earth Hour". Almost all regions of the country took part in the action
Earth Hour has been held worldwide since 2007 on the initiative of the World Wildlife Fund (WWF). Kazakhstan joined it in 2009 with the support of volunteers. The purpose of the campaign is to draw attention to the need for a responsible attitude to the nature and resources of the planet. Every year, all participating countries raise one of the most relevant environmental issues.

In the past years, the campaign in Kazakhstan, in particular, paid attention to issues of environmental activism, ecological footprint and protection of rare animal species. In 2022, Earth Hour is timed to the theme of ecotourism.

Traditionally, to attract attention to these topics, on the last Saturday of March, residents of the countries turn off the lights in their homes and apartments from 20:30 to 21:30.

This time Saturday fell on March 26. The illumination of the main buildings of major cities across the country was turned off for an hour. For example, the Baiterek Monument, the State Academic Philharmonic, the Palace of Peace and Accord, the Astana Opera, the Nur Alem Sphere, the Arc de Triomphe, the Astana and Barys Arena stadiums and other major Nur-Sultan facilities have "gone out" in the capital. In Almaty – hotel "Kazakhstan", GATOB im. Abai, Al-Farabi Kazakh National University and KBTU University building.
(с) Владислав Воднев (Информационный партнер Центрально-Азиатской программы WWF)

In addition, the global environmental flash mob was supported by administrative buildings serviced by the Office of the President of the Republic of Kazakhstan. Among them are the House of Ministries, the Government House, the buildings of the Mazhilis and the Senate of the Parliament, the buildings of the Ministry of Finance, ASPIR, the Museum of the First President.

Since ecotourism is the main theme of the Earth Hour in Kazakhstan this year, the WWF Central Asian Program has organized a number of environmental events. In particular, WWF joined the public environmental campaign "March of Parks–2022". Its opening took place on March 22, on the holiday of Nauryz, in the village of Karoy, Balkhash district, Almaty region. 

The guests of the event got acquainted with the prospects of ecotourism development in the area. After that, local residents received a special brochure about the establishment of guest houses in the village.

(с) WWF России
A subbotnik dedicated to the "Earth Hour" was organized in the Yuzhny Park of Almaty. Thanks to the joint efforts of WWF representatives and the volunteer communities "Recycle Birge" and "Green Oi", in a couple of hours the territory of one of the most visited parks of the metropolis was transformed and refreshed. The participants of the works hope that the subbotnik will become traditional.
And in the capital of Kazakhstan, an offline event in the "MEGA Silk Way" was held in support of the campaign. Its organizers told the guests of the shopping center about ecological tourism and the importance of the development of this direction. Everyone could become participants of sweepstakes and quizzes on the theme of "Earth Hour". Prizes and gifts were waiting for the winners of the contests.
"To date, Earth Hour is the most massive environmental initiative in the world. It is attended by about 2 billion people in almost 180 countries around the world. This is a reminder to humanity of the need to take care of nature and its resources, a reminder of the disappearance of animal species and the threat of environmental disasters. It is for additional attention that the lighting of iconic buildings is turned off during the campaign. And Kazakhstan has coped with this with a five plus!", says Grigory Mazmanyants, director of the WWF Central Asian Program.
In Kazakhstan, the international action is organized by the WWF Central Asian Program, the Association of Environmental Organizations of Kazakhstan, the Coalition for Green Economy and Development G-Global and the Earth Foundation "Sustainable Development".
For additional information please contact
Director of the Central Asian Program Office of WWF-Russia