WWF and the EU create a platform for sharing eco-initiatives
The peoplefornature.ru online platform is being implemented by WWF-Russia under the “People For Nature” project with the support of the European Union. It is set to become a venue for association, exchange of information and support for both individuals and public interest groups and regional NGOs.
The goal of the project is to enable Russian environmental activists to share their experience in successfully implementing environmental projects. The platform will enable searching for an eco-initiative on a topic and in a region of your interest and directly contact its author to ask a question, seek advice or join the implementation of the initiative.
In addition to eco initiatives implemented in different regions of Russia, the platform has brief guidelines for beginners. These guidelines will help to take the first steps to reduce the footprint, protect forests from illegal logging, raise environmental awareness, and volunteer in nature reserves. No special knowledge is required, everyone can make a move.
To support these endeavors, WWF-Russia and the EU, together with popular bloggers, launched an eco-challenge #каждыйможет (#everyonecan) on TikTok. Within a week, anyone can choose one of the three proposed tasks and implement it together with popular bloggers and celebrities. You can register for the challenge on the People For Nature platform (here is a link) or by viewing the instructions for participating in the WWF-Russia's TikTok account.
About Earth Hour
Earth Hour is the international symbolic event when WWF encourages us to turn off lights and domestic electric appliances for one hour as a symbol of commitment to the future of our planet. The event is symbolic and aims to draw attention to the need for a responsible attitude to the nature and resources of the planet. In 2019, Earth Hour reunited 188 countries and more than 2 billion people. About 18,000 buildings and facilities all over the world went dark. Russia has been participating in the event since 2009; last year, it was joined by about 30 million Russians. This year, Earth Hour will be held on March 28 at 8:30 pm local time.
About the People For Nature project
Carried out by WWF-Russia with the support of the European Union, the
People For Nature project is aimed at engaging a wider circle of stakeholders
in environmental protection. The project shall be carried out in 2019–2022. Its
goals include protecting forests through the prevention of their degradation
and illegal exploitation, as well as mitigating environmental impact of the
industry by reducing air pollution and improving corporate environmental
responsibility. With EUR 2,5 million dedicated to the program, jointly with WWF
the EU supports environmental protection in Russia through trainings, purchase
of firefighting equipment and practical support to NGOs.