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Премия рунета 2017

Russians received a bill for natural resources

02 august 2017
Today, the 2nd of August, is the Earth Overshoot Day, when people completely exhausted the world's reserve of resources for 2017.

In the early 2000s, this day was in October, but every time it comes earlier. This year, people need 170% of the planet's resources to meet their basic needs for agricultural and forestry products, fisheries and the absorption of CO2 emissions.

On the Day of Environmental Debt for the third time WWF Russia organizes a campaign "Bill from the planet Earth" in Moscow: when paying in cafes and shops participating in the campaign, buyers will receive a check on the behalf of the Earth. It will say that in 7 months people have exhausted all the biological resources allocated to us for the year, and the remaining 5 months will be borrowed from future generations. The campaign's theme is an environmentally responsible production and consumption of food products.

Food production has a significant impact on the environment by transforming it. At the same time, all over the world 30% of the food is thrown out, which is almost 1.3 billion tons annually. And 50% of the land, suitable for plant life, is already engaged in agriculture. If people do not change their food preferences the situation can become critical by 2050. The "Eco-debt Day" campaign’s aim is to draw attention to the problem of overproduction and irrational use of food products.

McDonald's chain of fast food restaurants is one of the key partners of the campaign, which exclusively uses MSC-certified fish to cook its dishes. Visitors will also be able to get detailed information about the campaign at self-service terminals and when connecting to the restaurant’s Wi-Fi network.

Among other partners of the campaign are: a store of healthy food products 4fresh, buyers of which will receive similar checks with their delivery. And in the tailor studio Costume code, such checks are distributed to visitors all week and inform customers about the campaign.

According to WWF Russia, 20% of Russians’ ecological footprint is due to food products and non-alcoholic beverages. On the 3rd of August masterchef Konstantin Ivlev and WWF Russia will arrange a culinary battle for the title of the most eco-friendly blogger in Russia to demonstrate how you can eat delicious, healthy food and at the same time take care of the planet. They will prepare experimental dishes from an eco-friendly set of products in front of the audience. Within the framework of the event participants will learn about the ecological footprint of Russia and the role of food in the depletion of planet's resources.

The general partner of the event is TM "4 Seasons".

The event will be held in the "Azbuka Vkusa" store in the "Lotte Plaza" shopping center at Novinsky Boulevard, 8, commencing at 16:45. Admission is free with preliminary reservation or accreditation.

"The global food system is one of the main drivers of transformation of landscapes and loss of biodiversity in the world," says Pavel Boev, chief coordinator of the "Green Economy" program of WWF Russia. "This problem is especially acute in the tropical regions of the planet, where hundreds of thousands of hectares of pristine forests and savannahs are cut and burned annually to create pastures and plantations of soybeans and palm oil. To feed the growing population of the Earth within the budget of one planet is one of the most important tasks, from the successful solution of which the preservation of biological diversity and the achievement of harmony between man and nature will largely depend".

On WWF's Eco-debt website www.wwf.ru/ecodolg, users will be able to learn how to reduce the ecological footprint of their diets, as well as receive eco-friendly recipes from Russian star chefs.

Additional Information

Konstantin Ivlev is one of the most famous Moscow chefs, a member of the French guild of deli Chaîne des Rôtisseurs, as well as the founder and president of the Russian federation of professional chefs and confectioners.

The date of the Earth Overshoot Day is determined annually by a research organization "Global Ecological Footprint Network" (GFN), based on the statistics of the UN agencies on the consumption of biological resources and greenhouse gas emissions.